Claudio Loureiro is one of the greatest and reputed managers in Brazil and he has been in the field for years now gaining great experience in the business. His experience and skills in capital management has helped him to rise to the highest level in the business community. His prowess in capital management has propelled his career and given him great opportunities to serve in some of the most prestigious positions in luxurious companies. His managerial skills brought him the fortune of leading the Canadian Solar company that was setting up new shop in Brazil giving him the opportunity to serve and head a multinational.
With this new company in place, Claudio had to come up with strategies to make it grow and to influence the market to like and appreciate its products. This calls as series of advertising and creating awareness. For one to successfully do this in Brazil, there are several steps that they need to be conversant with. First and foremost is to understand the cultural setting of the Brazilian people. One of the greatest advantage of advertising in Brazil is actually the population. The country is largest country in the Latin American region and it has the largest population.
A research done by the e-marketer company reveals that the country accounts for 55% of the entire Latin America advertising market, which is significant market size. Globally, the country is ranked number six in global advertising market. The country has been making progress by increasing its options in advertising. Majorly, the advertising market in Brazil is dominated by the traditional advertising methods. However, of late the trend has been changing and online and more contemporary adverts are being introduced in the Brazilian advertising market. The most dominant medium of advertising is the television. Most of the adverts are done through television commercial segments due to the large viewership in the country.
Nonetheless, other mediums are still gaining popularity in the market including newspapers, pay TV and the internet. Although the digital advertising platform has been improving quite slowly, the growth is steady and it is expected to increase its growth rate in the near future. Advertising in Brazil therefore requires one to understand the different methods that will capture the maximum population and audience. This is very important if one wishes to make their advertising count and gain returns as result of consumer awareness and product popularity.