When Twitter users called the company out for the objectification of women, the company responded to the tweets, but instead of apologizing they attempted to justify the advertisement. In one tweet, the company linked to a similar ad by another company. In another, the company noted that they were simply trying to reach their target demographic. Manta reported that Boraie Development LLC identified that the target demographic is young men.
Twitter users struck back stating that the picture did not offend, but the justification of the picture did. Several tweeters, all in the company’s target demographic responded by stating they would not be using the company’s services in the future.
FortACloud stopped responding, and media outlets have been unable to reach them. It appears, however, that the damage is done. FortACloud has trended on Twitter and thousands of users have weighed in on the advertisement